Performance Marketing
Tawer Digital Group delivers performance-driven marketing solutions built for corporations operating across the MENA Region & beyond. Our approach focuses on measurable outcomes: revenue, acquisition, retention, and market penetration, while adapting to regional behaviours, media ecosystems, and corporate growth structures.
1. Paid Media Strategy & Execution
- Data-backed model planning and campaign execution across Meta, Google, TikTok, LinkedIn, and regional ad networks. Built to maximise ROI with precision audience targeting.
2. Multi-Channel Performance Tracking
- Centralised dashboards give corporations full visibility over paid campaigns, customer journeys, and revenue attribution across markets.
3. Conversion Rate Optimisation
- We analyse user behaviour, optimise landing pages, and refine user flows to increase conversions across all acquisition channels.
4. Sales Funnel & Retargeting Architecture
- From cold acquisition to retention, we build intelligent funnels that nurture prospects, reactivate inactive users, and increase lifetime value.
Advantages
Predictable & Scalable Growth
Your organisation will rely on data-driven systems that allow consistent scaling across multiple markets without losing efficiency.
Lower Acquisition Costs
Optimised targeting, improved creatives, and media funnels reduce cost-per-result while increasing qualified leads or sales.
Clear Visibility on Marketing Performance
Tailored dashboards show exactly which campaigns drive ROI, helping executives make fast, informed decisions.
Excellence ?Only through the right process
We analyse your historical data, competitor activity, audience behaviour, and corporate goals. This phase defines the budget allocation, funnel design, and channel selection.
How do you measure performance?
We focus on KPIs that matter to corporations: cost per acquisition, ROAS, revenue, lead quality, and funnel efficiency.
Can you integrate tracking with CRM or ERP systems?
Absolutely. We connect campaigns to internal systems for accurate lead attribution and sales visibility.
Can you reduce our current ad costs?
In most cases yes. We identify waste, restructure campaigns, and optimise funnels to decrease acquisition costs.
Do you manage campaigns across multiple countries?
Yes. We manage and optimise campaigns for corporations operating in several MENA markets simultaneously.
Do you handle creative production for ads?
Yes. We create static, video, and motion creatives aligned with your brand identity and performance objectives.
Do you provide long-term management?
Yes. We offer ongoing optimisation, reporting, creative refresh cycles, and strategic scaling.